You coach.
We'll handle the marketing.
A modern website, good-looking emails and automatic follow-up for new leads and past members. All done for you, all tailored to your gym, so you can stay on the gym floor.
Here's what we build for your gym.
Three things, set up and looked after for you. Below is an example for a made-up gym.
A website that books free trials
Modern, easy to use on a phone, with a "Book a free trial" button on every page.
Emails written and sent for you
News, events and offers that land in every member's inbox. You check them first.
Every new enquiry followed up
Each lead gets a reply and a nudge to book, automatically. Even at 10pm.
Examples only. "Ironclad Functional Fitness" and "Sam" are made up.
What you can expect
A website that turns visitors into trial bookings.
An old website quietly costs you members. If people can't find your prices or timetable on their phone, or can't see how to join, they try the gym down the road.
Drag the slider to compare. Example only: "Ironclad Functional Fitness" is a made-up gym.
- A fresh, modern design that shows off your gym and community
- Looks great and loads fast on phones
- A clear "Book a free trial" button on every page
- Timetable, coaches and prices easy to find
- Stays on your own web address
Example email for a made-up gym.
Email marketing done for you, and it looks good.
Instagram shows your posts to only some of your followers. An email goes straight to the inbox of every member and lead who signed up. It's one of the best ways to fill classes, launch events and keep people training.
- We write and design every email in your gym's style
- Monthly news, events, challenges and new classes
- You check it first, then we send it
- Unsubscribe link and your details in every email, as the law requires
back for every $1 spent on email, on average.
Source: Litmus, Email Marketing ROI (average reported by marketers). UK marketers report a similar £40.96 per £1: DMA Marketer Email Tracker 2026.of people say email is their preferred way to hear from brands.
Source: Emarsys Customer Loyalty Index 2024, survey of 10,041 consumers including Australians, via eMarketer (Oct 2024).of health & fitness emails get opened. That's nearly half.
Source: MailerLite Email Benchmarks 2026, health & fitness median, 3.6M campaigns (Dec 2024–Nov 2025). Apple Mail privacy features can over-count opens.Follow-up that happens on its own.
Most leads go cold because nobody had time to reply. We set it up once, and every enquiry gets a quick, friendly reply and a nudge to book. Even at 10pm.
New leads
Someone enquires or books a free trial. They get a welcome email, a few friendly follow-ups, then a reminder to book in.
Instagram & Facebook
People who message or comment on your posts get an instant reply, and their details are saved for you. We set this up with ManyChat.
Your current members
News, events, challenges and offers sent to everyone in one go, so the whole gym hears about it.
Members who left
A friendly "we miss you" email with a reason to come back. It reaches people you'd never have time to chase.
Running ads? We plug them in, so every lead from Facebook, Instagram or Google gets the same follow-up.
Your old members already know you.
Most gyms have a list of people who stopped coming. A friendly email at the right time can bring some of them back. We write it, send it and let you know who replies.
Example emails for a made-up gym.
You didn't open a gym to fight with websites.
You're good at coaching.
You know how to get people fitter, stronger and coming back for more.
But websites, email software and all the behind-the-scenes setup? That's a different job.
And it's the job that usually gets pushed to 10pm. Or never.
So we take it off you.
We build it, we set it up, and we explain it in plain English. Everything is tailored to your gym: your classes, your members, your voice.
You check it. You say yes. You get back to the gym floor.
Start with a free call →Three simple steps.
Free 20-minute call
We look at your website and marketing before we talk, then show you what we'd change.
We build it
New website, emails and follow-up, set up for your gym. You check it and approve it before anything goes live.
It's yours, or we run it
Take it and run it yourself, or we keep it all running and send your emails every month.
Simple pricing. Pick what suits you.
Have it built once and run it yourself, or let us look after it every month.
Set & Done
We build it, hand it over, and it's yours to keep.
- A brand-new website for your gym
- Your email set up with your logo and colours, plus 3 ready-to-use email designs
- Automatic follow-up for new enquiries and free trials
- A 1-hour handover so you know how it all works
- All yours to keep
Managed For You
We build it and keep it all running for you.
- Everything in Set & Done
- We keep your website up to date (classes, prices, photos)
- One email newsletter to your members every month, written for you
- We check your follow-up is working and fix anything that breaks
- Help by email whenever you need it
Done For You
We do everything. You just send us photos and news.
- Everything in Managed For You
- All your email marketing: news, events, offers and challenges
- Every new lead followed up until they book in
- Instagram and Facebook message replies set up and looked after (ManyChat)
- Emails to win back members who've left
All prices are in Australian dollars and exclude GST. The software your website and emails run on has its own small monthly fee, passed on at cost. We'll explain it on the call.
Hi, I'm Damian.
I've been in the fitness industry for nearly 20 years as a personal trainer. I've managed gyms, and I've built multiple personal training businesses.
A problem I've solved all my working life is marketing: emails, automations and a website. Over that time I've developed the skills and know-how to do it properly.
But more importantly, I believe that as coaches and business owners, you should be spending most of your time coaching and looking after your business, not learning how to code or send out email automations.
Damian Votta, Hybrid Heroes
Book a free call, or just ask.
20 minutes. We'll look at your current website first, so the chat is about your gym. No pressure.
✍️ Ask a question
Not ready for a call? Leave your details and we'll get back to you.
Questions owners ask.
I'm not good with tech. Is that a problem?
Not at all. That's the whole point. We do the setup and explain everything in plain English. You just check things and say yes.
Do I keep my web address?
Yes. Your new website goes on the web address you already have, and it stays in your name.
Do I have to change my booking or membership software?
No. We link to the software you already use for bookings and payments, and handle the website, emails and follow-up around it.
Is Set & Done really a one-off payment?
Yes. There's no monthly fee to us. Your website and emails run on software you'll have your own account for (from about US$97 a month, paid to the software company), plus your web address. We'll set the account up for you and walk you through it.
Who writes the emails?
We do, in your gym's voice. You see every email before it goes out. They only go to members and people who've given you their details, and each one has an unsubscribe link.
Is there a lock-in contract?
We go through the terms with you on the call before anything starts, so there are no surprises.
Get back on
the gym floor.
Book a free 20-minute call. We'll show you what we'd change for your gym.
Book a free call →No pressure. No tech talk. You approve everything.